When it comes to purchasing or pay for anything that cost money, people becomes skeptical. They check every possible aspect of getting convinced to pay. In this article we will talk about website trust.
If you’ve just launched your business website or not getting enough sales or conversion after a long period of time, review your site content. Try to figure out how much your site looks trustworthy and try to give enough reason that people find your website credible.
You might be thinking how to boost the credibility of a website, right?
It’s simple. If you provide quality product or service, it won’t cost anything. But you have to showcase trust elements correctly on your website. Now the question is which are the trust elements that make a website faithful.
If you want to fix them quickly, read the following sections and squash them serially.
Read some Valid reasons which may decrease the Website trust :
Absence of About Us page
When you people come to a decision to purchase something from a website, they check first about the details information of the seller or service provider firm. They try to understand the motto of the vendor company and vision. If such business details can satisfy them well, people feel secure and don’t feel tentative while purchasing from the site.
If you haven’t added any about page on your site, add them now. Decorate the page with the clear and concise business aspect. Make sure the page looks impressive and free from all kind fussing details. Absence of can damage your website trust badly.
Absence of Headshot and Team Member Photos
For a corporate website, the presence of business headshot plays an important role. The team section of a website is considered mandatory. Do you know why?
It’s because people seldom pay attention to the website that doesn’t come with it people behind. Consequently, they can’t trust such website in the first visit.
If you want to impress your potential customers in their first arrival, you have to add such a section that show the image, name and social link of team members. To enable team section on a WordPress website, installGS Team Member plugin for Free.
Absence of Potential Client Logo Showcase
Client logo slider is the widely popular and efficient site element to increase sales and conversion spontaneously. This is the only tool shows that you serve big brands and famous clients of the industry. Though logo slider showcase only adds logos of famous client, silently represents your professional capability and excellence.
If you don’t have any plugin or section enabled for your website, don’t make any delay. Install GS Logo Slider Carousel. It allows you to upload client logo and add them in the WordPress posts and pages using shortcodes. On top of that, it doesn’t require you to code and customize any frontend interface manually.
Absence of Testimonials or Reviews
Do you know why review sites are popular? It’s because people read it. Read before each time they purchase a new product. Statistics shows more than 80% of customer do read online reviews before placing a purchase order. If you have testimonials of your satisfied customer, don’t keep it in your secret bucket. Add them to you website.
Such an element boost trust and convince customers entirely. If you your website don’t have any testimonial WordPress plugin to present you client endorsement, install GS Testimonial Slider plugin. It an elegant tool to add new client feedback showcase.
Absence of Certifications, Association or Trust Badges
Each certification and badges are essential to allure customers to make a purchase or taking subscription from a service. In online, maximum people feel insecure to place their credit card information or payment credential on an unfamiliar website.
To eradicate the insecurity and confusion, popular and professional business website add malware protection badges to assure that their sites are free from virus.
On the other hand, product selling websites add badges of widely used payment company. It certifies the credential security of user’s secret details. If you are selling online product or service and secure and malware free website, don’t forget to add payment and malware security badges to convince customers. Certifications or trust badges will increase your site trust.
Absence of Portfolio Showcase or Case Study Information
To understand the importance of a portfolio gallery and case study, you have to answer a question first. When you announce a job vacancy, you make a certain year of experience mandatory, right?
Now the question is why do you look for an experienced person?
It’s because you want to ensure the person must have all capability to serve you company needs seamlessly, right?
So, when people find your portfolio project client packed and case study loaded with customer success, it means your product or service is adding value to others business. Consequently, such a website section convey the message that your provided service or product can comprehend the others needs solely. Absence of portfolio can decrease the website trust badly.
Absence of Decent, Mobile Friendly Web Design
When we talk about the website professionalism, the mesmerizing site design comes first.If you don’t possess a website that doesn’t ship with quality appearance and client convening feature, you can’t be benefited from such website.
On the other hand, mobile site visitors are growing exponentially, make sure you website provides the same experience to mobile users as it provides for large screens. Otherwise, you lose clients and potential customers drastically.
Absence of a Physical Contact Address Listed
In the virtual world, people seldom rely on individuals who don’t reveal their physical existence. Do you why? Business having clear physical address can easily be reached through other media when it’s emergency. If you haven’t placed any address of your office, add them now.
Absence of Content Packed Blog
People can write on such a topic on which they are profoundly experienced. So, potential customers repeated check blog contents before purchasing a product or taking a subscription for a service from you. As the research conducted by HubSpot shows that more than 81% of companies consider blogs “useful,” “important,” or “critical.” Don’t take the blog lightly.
These are those points that keep the website away from the door of credibility. If your website is plagued with intended limitration, keep your webite free from them. Website trust is really important for your online business.