Why should you showcase your team of professionals? And how should you showcase your team? Many business owners are often faced with this dilemma. In other instances, some of them don’t even find the need to do this at all.
Research has it that many customers would love to see a face behind every brand. It has been projected that by 2030 many brands will have to bring in a human face to their brand in order to build a close relationship with their buyers.
Today over 80% of websites that are doing well have been attached to human faces to create a realism that makes many customers to be drawn to them. This is a great pointer to why the introduction of a team face is also very vital.
Why Showcase Your Team?
If you are running a business, there are a number of reasons as to why you should actually showcase your team using a word press team member plugin. Some of the most obvious ones include the following.
Answers Customer’s Concerns
A number of customers may have concerns. Customer concerns may vary from wanting to know how qualified your team members are, what level of experience they boast, and if they are good enough for what the customer requires of them.
This is a simple way through which customers can determine the relevancy of your company services to their needs. A team member plugin will provide all this information in the simplest way possible so that your customer understands.
Keeps the Website Organized
If you use ateam member plugin for WordPress to display your team members, you have the option to choose how to display. You can display through a slide or grid. This keeps your website organized. It also makes it easy to find.
Builds Company Authority
A company that is run by experts has a greater authority. The same applies to a website run by high-level experts. With such an authority, you can easily build trust, credibility, and great bond with your customers. Displaying your team of experts is, therefore, a simple and more affordable way of marketing your company and its services.
It Saves a Lot of Time Too
By addressing the concerns that a consumer might have had about your team such us their company positions, level of experience, and training background, the team member display saves the time of inquiry. It allows your customer care desk to attend to some of the most pressing matters. This is very important when in need of ultimate customer satisfaction.
How Should You Display your Team Members?
This is slightly different from what we should use to showcase the team. The best option to showcase is to use a plugin. The most appropriate plugin is the word press team member plugin. However, when showcasing your team using such a plugin, here is how to do it.
Determine the number of team members that you’d love to display. Your company has so many people working for it. If you had to display all of them, you might have a full website page even before you start. The display plugin is often for a limited number. Choose the ones you need the most. You can choose using;
- Years of Work
Collect the relevant information on the number that you choose to display. The most important information will include the name of the person, years of experience, level of training, achievements (awards), and personal ideology among other things. Once you have compiled this you can move to next step.
Determine how to display your team members. Many team member plugins for WordPress will allow you to add a picture. Additionally, they will also leave you with a pre-determined display strategy that you can choose from. The most common ones are often grid display or slider. You should choose the best one.
Choose where to display your team members. In many occasions, you could use a gallery if you wanted to display so many team members. However, for the use of plugins, positioning is power. You want a place where your team members can easily come into the limelight when a customer visits your website.
The bottom section is often ideal. Nonetheless, the scroll down technique that many web designers use today will allow your team members to even come at the top or the middle areas of the website.
Once done with all the first four steps. You should then tailor a simple copy for each and every team member that you have chosen. Focus on the most relevant information. You can always use the FAQs section to determine what to address on your team member plugin profiles or portfolio. Apart from this, you can create a simple bio for each member before running them in your plugin.
What to Focus on When Creating the Profile
However, there are a number of things that you must keep in mind when you write a copy for your team member plugin. They include the following.
- Always keep the copy simple
- Focus on the most relevant facts
- Choose professional photos/ images
- Balance every slide or grid to remain attractive
If you are looking at the best team display for your company, you should focus on what they bring to the table. Creating a portfolio that doesn’t actually impact your business in any way would be a waste of time and energy. Indeed, your customers may also find it somewhat boring and less of what they expected.
The use of a WordPress team member plugin is a simpler way to get the best out there about your team without using so many words. It is a simple to work with the strategy that doesn’t need you to incur any extra costs if you choose to work with it. In fact, you can simply manage it alone and still find the very best out of it