With close to 20 Million installations, Word Press is probably one of the most sought after open source platform for any eCommerce website. But what is the main secret behind the high conversions rates and demand that Word Press is attracting?
WP Has A Responsive Design
Unlike many other open source platforms, Word Press allows your customers to switch from one device to the next while browsing with so much ease. It allows your content to look really good on every display screen including tablets, PCs, Laptops, and Smart Phones.
Because of this, the bounce in Word Press based eCommerce websites are actually on the low. Lower bounce rates simply means high conversion rates. If optimized with the right key words for your products and content, WP platforms will leave you with high profits.
WP Has Numerous Themes
Themes and color are basically what add beauty to any website. Because color is a very vital component of a website’s performance, adjusting, changing, improving, or including them might just increase your conversion rates with quite unbelievable numbers any day.
Word Press plays a key role here by integrating color and themes. As we know, 90% of purchase decisions are influenced by visuals and that 85% use color as their primary influencer, it is ideal to sum, that with high number of themes/ colors, WP high conversion is true.
WP Offers Much More Cheaply
Initially designed and opted for as a content management system for blogs alone, Word Press has beaten all odds to ensure that it plays a key role in the success of eCommerce business industry today. In short by providing much more than just themes and blogs, WP has revolutionized the platform, giving birth to an easy, cheap, and more affordable all-inclusive open source platform.
WP Offers a Risk Free Guarantee
Whether online or offline, no one loves a negative experience when it comes to shopping. It is therefore very important that any ecommerce website ensures that their customers remain safe and that’s their details are actually secured especially when they are buying.
Details such as name, card identities, and such should be really confidential to prevent identity theft. Of all the available open source platforms, WP has proven to be the most secure of all. With numerous security plugins to work with, it ensures that user details remain private/ confidential.
WP Has Non-Annoying Plugins
According to a latest research on Americans who shop online, it was found that 70% of the respondents hated irrelevant pop-up windows. Even so pop-ups are known to easily double subscriptions – but too much of them can be quite annoying by all means of fairness.
It is here that WP kills it. Instead of pop ups, plugins are used to display items, feature best sellers, highlight the products unique features, while others such as WordPress logo plugin are used to display logos of sponsors, partners, and stakeholders without having to annoy web visitors.
WP Platform is Very Fast
Generally Word Press allows for the use of caching plugin. Caching really increases page loading time as there is no need for new HTTP addresses to be sent. The crawlers can always seek the frequently used HTTP addresses that are already embedded on a visitor’s browser. This is awesome and is typically a great way to ensure that visitors find an easy time browsing through your ecommerce website and also enjoying quick and timely buys like they’d expect too.
WP Has a Simple Interface
Simplicity is powerful when it comes to online purchase. Trust me no online buyer wants to spend half an hour trying to make a payment. As it stands we always want a simple procedure than can allow us to log in, find what we need, add to cart, pay, and walk out as fast as we came in.
Word Press platform provides for such a simple and easy platform. It is actually the simplest open source platform interface that you will find for free. This makes it enjoyable and easy to browse through. Many web visitors will therefore abandon other complicated platforms once they discover a WP powered site.
WP Has Uses Ideal Buttons
Apart from just having plugins, word press platforms also make use of add to cart buttons, check boxes, star ratings, and many other buttons that makes it easy for users to add products, track them, buy, or even compare them in pricing, designs, latest arrivals, and such like options.
These buttons make work really easy for visitors. Because of this they have made many customers who have no tech know-how to find it really easy buying online. With quite a huge following, the eCommerce websites on WP have received the best brand ambassadorship.
WP Provides External Links
The need for backlinks cannot be written off. Every ecommerce website that’s looking to make a mark on the SERPs will have to employ such ideal tactics. These tactics are often so much difficult to work with if you don’t have a platform that supports them all the way round.
But because word press supports blogs, content, and ecommerce websites, it has all these features that you might look for. This makes it really ideal for back links, external links, and eventually more traffic. More traffic means more conversions and more profits too.
From the use of simple designs, interface, links, to the use of real time plugins such as wordpress logo slider plugin the use of Word Press to trigger timely conversions cannot be written off easily. It is therefore very important that any ecommerce website owner who wants to choose an open source platform chooses one that offers such qualities and mileage.
Word press platform has so many advantages to go with. For new businesses, it is even a better deal as it comes basically for free. This means that in case you choose to pick word press you will save more money, get more visitors, and eventually enjoy more profits. Profits will allow you to expand your business to greater horizons and to bring new stock.