I have always wanted to be a guru in online marketing. So when I could not start my own business, I thought; what more could be so fulfilling? That’s when I chose to use my expertise to create some of the best ecommerce website themes – but that’s a story for another day. Today, we are going to look at how to ensure that your ecommerce website gets the best ranking on SERPs apart from just using the wordpress team member plugins.
As it turns out the choices that you make will touch on various aspects of your ecommerce website. They seldom stand alone. It is therefore very important that you address them via the type of products and services that you offer on your ecommerce site.
Learn How to Deal with Out-of-Stock Items
The reason your ecommerce website is recording high bounce rates and going down the Search Engine Result Pages (SERPs) ranking pretty fast is the simple reason that customers access your site and never find the items they need. So how do you address this issue?
If the products will be back soon (in a matter of days) simply leave the pages up. You don’t have to delete, add another product, or redirect customers to other pages. You can also offer alternative items – make sure they are highly relevant to the looked up good.
The best alternative options should be same items in different colors, new models or the same item, and identical products but of different brands. Finally you can also inform your users on when it will return to your shelves as this calm them down leaving them hopeful.
Know How to Address Expired/ Obsolete Items
Nothing sucks like clicking on a product and finding an expired item instead. This is one thing that contributes to the worst reviews ever. Ecommerce websites should therefore know that there will always be products that will never come back to their shelves again. Deleting the page should only be a final option is the following fail.
Here is what to do; don’t delete the pages – this is bad for SEO. You can permanently redirect the expired products URL with the 301 redirect. This will provide a simple route to the replacement of the permanently expired products. It also provides Google with the tip of which page to rank instead.
Additionally, you can also redirect to the parent category. This will offer your visitor a chance to choose from other relevant products that you might have. Finally, you can reuse the URLs. This is specifically for generic products. It helps to preserve the page’s authority and chances of ranking.
Handle New Products with the Best SEO Tricks
Ranking new products depends on the SEO tricks that you use. With the best product rankings your ecommerce website also tops the SERPs. Here are some of the best tips that you can use always.
Use good content, text, and images. Provide a great website structure and internal links from your home page to your products. Feature your new products and bring them to the top pages always.
This will ensure that Google crawlers find them fast and index your products easily. You can also link them from their parent categories easily. In all, just remember that a good internal link works magic.
Uplift the Product Pages with No Content
Little or no content product pages will harm your SEO ranking. It is therefore very important that you boost them up. Adding the juice is the only way to make sure that you get the best out of them.
Here is what you should do to them. First you should add more content to the pages. Additionally, you should bring in quality images. By doing this you will be identifying the bestselling products.
Even if you don’t want to add much, there is still a way to go around it. You can simply strengthen your products’ parent categories and double up by adding relevant products to feed the search bots.
How to Present Manufacturer Descriptions
Remember, Google doesn’t like duplicate content. If this is the case, lifting product descriptions from the manufacturer exactly the same way they were is double tragedy. Your ranking will go down with a wink.
It is therefore very important that you find a good way to present the manufacturer’s product descriptions. What you can do is to add new content to the pages. Add information, images, and videos to the links.
Handle Category Pages in the Right Way
Many ecommerce website owners never handle product category pages in the right way. The truth is that the landing page and the products category pages are the two most important pages your site has. It is therefore very important to handle them in the best way.
First it is important to treat category pages simply as individual pages. You always want to create the distinctive line. Next you should add content to your category pages. In addition to that you can also build deep links to the product categories – this will involve guest blogging, content marketing, and paid ads whenever possible.
Finally, you could use search-friendly URLs and tag socially shared content. This will easily open up the major doors for you whenever.
Display Your Team with Credentials
This is just but an additional tip. Google loves industry experts. By displaying your experts, Google is able to determine the authority of your website and in turn rank you accordingly. You don’t have to write so much.
Instead, you can always use the simplest plugins to display your experts. A team showcase wordpress plugin is one of the best extensions that you can use for the very same purpose. You can even choose how the display will work for you. From grid to sliders the choices will be limited to your needs only.
The best SERPs ranking is what makes the difference with your position along the grid. If you have it, you will definitely nail the first page. The first page guarantees sales, conversions, and awesome awareness. You can therefore focus on it and enjoy all the necessary page rankings that you need.