When James opened up his first eCommerce shop, he didn’t have the type of traffic that he wanted. He traded for over a year and still, his conversion rates were really poor. Unlike his local business that only had a website, he was finding it really tough to match up the same quantity of sales in his online shop… naturally, this bothered him. He wanted a greater solution and he wanted it first.
Was it a poor marketing strategy, poor content creation, or simply complacency from his team? Read along to find out. Many businesses suffer the same fate as James’ they may be unable to meet the sales targets that they have but still fail to identify the problem. In our research, we found out that the reasons why this sort of thing happens are many and may run among the following ones.
Poor CMS Platform
The use of a wrong CMS platform can easily give you poor traffic. According to research, the most sought-after Content Management System is Word Press. It is easy to use, has so many plugins and extensions such as product plugins, team member plugins, and an easy to use word press logo plugin. It is friendly to most of the devices that consumers use.
Lack of AB Testing
If James chose a number of plugins and extensions to use, he should have determined the one that was actually giving him the best Return on Investment (ROI). In order to find out, he had to run an AB test to eliminate the redundant plugins and strategies and stick with the most result oriented option. Many business owners don’t do since they believe it is okay.
Poor Plugin Choice
If you are using a Logo Plugin WordPress, it is very important that you understand that the type of plugin developer that you have chosen to go with offers exactly what your business requires. In some occasions, business owners will simply follow a plugin name and ignore the developer. The type of review a developer enjoys is very important. So choose a developer with:
- Good consumer reviews
- Quick to respond to your needs
- Has a 24/7 customer support system
- High number of downloads
- Affordable to your business budget.
Lack of Updates
There are a number of things that require updates on an eCommerce website. From broken or dead URL links to outdated plugins and extensions, eCommerce websites require timely maintenance to maintain the juice. You should make sure that your updated are automatic. If possible make sure that you have a professional web designer to do the job for you. Consumers easily get turned off by plugins that don’t work and dead URLs.
As a new eCommerce business owner, it might take you quite some time to find out the marketing strategies that work. In order to find the best, you must learn your target market. You must know where to find your target market, how to speak a language they understand, and how to sell your idea in less than 30 seconds. Today social media has often been used to boost traffic.
- Embed URLs in Social Media Posts
- Link your websites to the social media platform.
- Create marketing pages on a social media platform.
Additionally, a certain type of plugins will also do a double job for your eCommerce website. A word press logo plugin, for instance, will show logos of your partners. Many partners are often established business owners and have their customers that would easily buy from you if they knew you were doing business together. The same applies to the use of team member word press plugin.
Poor Web Design
If the website James designed took over a second to open, what would you do if you visited it? What if the eCommerce website was hard to navigate? Poor web design is another reason why many of these eCommerce businesses are failing.
If you run a website with over 1000 items and no product display plugins, word press logo extension, or search bar, it would be hard for any visitor to get what they need. They will get bored fast and they would be out in no time. Make sure your website is:
- Easy to navigate – use a simple design with ideal plugins.
- Highly optimized – use images and texts to create content
- Easy to load up – search engines rank sites that load in under a second.
- Mobile friendly – many buyers use own mobiles today (tap into their market).
- Great Landing Page – the pilot page should captivate the web visitor.
- Use Call to Action – in your content, you should call your buyers to action
- Use Best Headings – the headings should captivate and remain rank-able.
How Word Press Logo Plugin Determines Traffic
Usually, for sites that want an awesome traffic setup, the use of a logo plugin for word press will work like a charm. There are a number of ways that it does these and here are some of the best ones.
Credibility: It shows how believable your products are. The reason that you are ready to show your associates boosts buyer confidence and makes you more credible in their eyes.
Relationship: Additionally your buyers can easily relate your products to some of their household names. Doing business with trustable partners gives them more confidence to buy.
Referral: You can get many brand ambassadors. This happens because people are willing to show what you have in relationship to your partners. This is especially ideal if you are new.
Well, James didn’t have the best plugin selections; however, one business problem is never common to all other businesses. Your problems might be different. So even when you have the