Everyone wants to run a business successfully, but not everyone is capable of, right? Running an online business startup or a large scale agency with an expected outcome is a challenging job. Because with a single business, there are a lot of aspects and strategies, that an entrepreneur has to handle single handed assuring balanced and scrupulous care. Let us discuss about the top deadly mistakes that almost every corporate agency do.
I find entrepreneurs try to deploy their entire endeavor to retain balance and manage entrepreneurial tasks accordingly, but ultimately maximum of them fails to maintain the continuation of the long run. Especially, when it comes to running an online business they can’t spend times to develop or customize website making it adaptive with fast moving design trend and technology. For this reason, they loose conversion and revenue simultaneously. Thinking about the solution, right?
Though online trend moves swiftly, but there are some essential aspects never change. If you can ensure their effectiveness from time to time, you can lessen the possibilities to fail in the dilemma so often. For your convenience, I’ve listed those aspects with the proven steps to handle them professionally.
Common Mistakes of Corporate Agency Websites!!
Adding Low Quality and Low-Resolution Images:
Either you use images for your portfolio products or other important website components like Meet The Team section, Client Logo Slider, and Blog Images, you have to use those images process highly quality and dense resolution. Thinking why? Websites are considered key part when you run a business online. It virtually represents your brand personality. If you can’t concentrate and unwilling to spend money to make quality images, you will lose site visitors and business reputation simultaneously.
When you emphasize on startling graphics, it conveys a message of seriousness and acute professionalism to the target users. So, a research conducted by HubSpot denotes that 39% of marketers think that more marketing budgets should be spent on creating highly engaging and compelling visual graphics. If you are looking for a cheap source to get images under creative common license, you can check this list of royalty free images. Low quality images hampers a lot for a Corporate Agency as the cause it reduces their standard.
Gloomy and hard to Navigate Portfolio Section
Every business or corporate agency website owner appears in the online to sell something creative and amazing. But sometimes the web presentation of those products or services can’t attract the visitors or allure them to purchase from your business portfolio enabled website. Do you know the reason behind such a failure?
It could happen either for crafting portfolio showcase with poor product graphic that I’ve intended already or the lack of engaging and tempting product presentation. In such situation, I find users get bored because the website portfolio section can’t interact with the site visitors perfectly. In some of the cases, portfolio section comes with only thumbnail pictures of creative portfolio projects without allowing to see the detailed view to visitors. If your sales ratio is not scaling with your growing expectation, you must put your utmost care to check such technical limitations of your WordPress website.
If you have a professional UI & UX team appointed for your website customization, direct them to make it your website portfolio presentation striking. If it’s not possible for you to quickly hire developers or code for your own website, I recommend you to download a best free portfolio WordPress plugin to satisfy your need quickly. However, if you have high traffic website, have a budget to spend for website customization, you can go for a powerful premium WordPress portfolio plugin, the paid solution comes with a variety of layouts and filtering animation to quickly sort portfolio items. The amazing part of this plugin is its modal window and details view page.
Modal window view allows your visitors to view website portfolio items within the lightbox popup in the same pages whereas the detailed view link takes visitors to dedicated pages so that visitors with a commercial intention can judge your product feature seamlessly.
Not Showcasing Trustworthy Elements
When people get convinced with the products and services you offer, they look for trust elements on your website before placing their credit card information on their own. This is one of the most important parts of a website. The absence trustworthy element on your website can’t receive the higher conversion as it deserves. Curious to know the trust elements, right? They are positive testimonials of satisfied clients, meet the team section and sponsors, partner, contact form, company physical address with Google Map and client logo slider showcase.
Such sections on a website, boost trust and give the visitor a reason to rely on your offer blindly. Don’t convinced? A research conducted by Searchengineland shows that 80% consumer says they read online reviews before purchasing a product from a website. Positive testimonials on your website act like online reviews. If they find them on your website just after being amazed by your flagship business products. I bet, they will head for placing purchase order without making any delay.
If you don’t such trust elements crafted on your website, don’t worry. You will find them on the WordPress plugin directory allow you to download without spending money. If you want to find you those plugins for you, here is the list.
Trust Boosting WordPress Plugins
So Choose the best plugin for your corporate agency !! Read the details. I think it will help you a lot.
Fussy and unconvincing design interface
People love aestheticism and beauty. Such a habit is naturally attached to human behavior wherever they find astounding sights, they start enjoying it. Nothing happens differently when you run a business agency website. If visitors get amazed by your business website front-end interface on their first visit, they will keep coming to your website. If they find your website eye-soothing, they don’t make any delay to turn into a paying customer.
If your website doesn’t create a fantastic feeling and fail to impress your visitors. There are a variety of sources in online to find amazing WordPress business themes, if you don’t have any or don’t know where to find, let me know in the comment below.
Not having blog or article page.
The blog is considered the prominent part of a business website, it helps you to create content targeting potential customers’ needs and necessities. If you can define the burning need of your of targeted users, create article solving their issues. When they find your blog post interesting and trustworthy, you can easily influence their buying decision.
We tried to sketch out the most common mistakes that corporate agency website owners inadvertently do. if you think, I’ve missed any other mistake that should be highlighted here, feel free to add the list in the comment below.