Almost 80% of new businesses close annually. Gauging from this figures it would mean that they either don’t succeed because of cut throat competition, lack of enough funds, poor management, high loses, or lack of customers.
If you look closely, you will realize that every reason that I have mentioned out there could either be working independently or with the support of the rest. However, the one thing that has become quite vivid is lack of proper conversion rates (presence of high bounce rates) from these new businesses – especially online based ones.
If you asked any expert marketer, you will learn that it is very important that you hold the highest position on the SERPs. Appearing on the first page of the Search Engine Result Pages is a very central option in getting high conversions.
But how do you make this happen? In the view of many other experts, the use of the following tricks will be very important in every way possible.
Work on Your Sites Loading Time
A website that loads very fast means high user experience. It also means that your users will not walk away without the chance of taking a glimpse at your website. By taking a glimpse, you improve their chances of buying. Google analytics shows that the best websites should load below a second. This will prevent your business from having abandoned carts or dejected customers. Here is what you can do to boost your website’s load time.
- Reduce on the number of HTTP requests
- Use simple images such as those on CSS
- Replace all the stale backlinks and URLs
- Use Google analytics to improve the site
Work with the Best Visuals Always
Research has it that images not only draw website visitors easily, but that they are also easy to comprehend. In fact statistics show that images can be comprehended 6000X faster than text. This means that working with images will lead more customers your way. However, like we have said above you should use easy to load images. These should be images that are in the correct formats. Use images, visuals, videos, and such like option. Here is what you must do too.
- Optimize images for the mobile platform
- Use easy to load images and videos too
- If you are using video make sure they are short.
- Place the visuals strategically to draw attention
- Make sure the information they convey is easy to understand
Don’t Forget the Call to Action Too
What is Call to Action? This is a simple sentence that shows your customers/ web visitors exactly what you want them to do when they visit your website. There are a number of ways that you can design a call to action that easily helps you to convert. Here are some examples that you can do with.
- Insist on the offers you have: Click this Link for Best Offers
- Give them a reason to buy: Buy Now While Stock Lasts
- Give them what is in it for them: Spend Less Use Eco Friendly Mower
When choosing the best Call to Action (CTA) you should ensure that it is simple, direct, easy to understand, and above all correctly positions on your website. The best CTAs can either be at the top of the website’s landing page, in the middle, or at the dead bottom section such that it triggers the necessary action from the web visitor.
Show Your Past Business Projects
Think about what would happen if you highlighted other vital projects, brands, sponsors, partners, or customers that you have worked with before? If they are trusted household brands chances are that you will become trusted too. Remember many leads that online shops and businesses get are as a form of recommendations from people close to the new customers always.
What this therefore means is that if you showcase the people that you have worked with, their customers could find it easy to buy from you. They can also become your ambassadors and they will recommend your products or services easily to others. In order to show past projects well, you can make use of an ideal plugin or extension such as the WordPress logo slider plugin. To choose the best plugin, always consider the following.
- The type of open source platform that you are using.
- The ability of that plugin to integrate with your website
- The cost of installing the plugin and subsequent updates.
Always Work with Best Contents
There are no limits to what great, natural, unique, well researched content can do to your website. As it turns out, it will be able to explain/ optimize all your visuals including videos and images. It will also be able to create ideal blogs that you can use to educate, inform, and teach your customers more about your products and services. And finally great content can also be used to persuade your customers to buy from you. By all means of fairness no website can use visuals without integrating the best content.
Optimize for the Mobile Platforms
Even if you choose to use the wordpress logo slider in your website, the need to optimize for mobile platform is very important. This is because the high technology that we have today has actually allowed many prospective buyers to own smart gadgets including phones and watches. These gadgets are good for real time browsing and online shopping. And with research putting over half the world’s population as smart gadgets owners, it is just right that optimizing your website for them will not only bring in more traffic, it will also boost you conversion rates too.
In overall, these tips that we have mentioned here today can easily boost your conversion rates. They can either work alone or work with the support of the rest. It is however, very important to understand what you want to achieve before you can choose “the how” you want to achieve it too.
Using the wordpress logo slider is just one aspect of the plugin that you can go with. We have many other plugins that you could use including product feed plugin, and video gallery plugin among others – the final choice always rests with you. But choose an option that will really be of help.